We have said this earlier, and we will say it again – videos are the most engaging type of content online. They are eye-catching, easy to understand and convey a story that keeps the viewers hooked till the end.
However, oodles of video content is floating around the internet today, with more than 300 hours of videos being uploaded to YouTube every minute and millions of people using platforms like Instagram Reels, Stories, TikTok, etc. This is why it is vital to stay current with the latest video trends to make sure you are ahead of your competition.
If you want to take your marketing game to the next level and make the most out of your video production efforts, these are the top 6 emerging video trends that you should focus on in 2021.
Top 6 Video Trends You Need to Know in 2021
1. Social Media Videos
Videos have become a significant part of our social media feeds over the past couple of years, and given the current market trends, we expect to see short-form, snackable social media videos grow in popularity. Social media platforms like Instagram Reels and TikTok have entirely shifted the way we consume online content, especially videos. Resultantly, both ephemeral and vertical videos have become emerging trends in 2021.
2. Interactive Videos
Interactive videos are perhaps the newest trend on the scene, and as the name suggests, it is a new type of video that lets viewers interact directly with the content they are watching. Despite being new, they have proven to be very effective. Shoppable video is a type of interactive video that has changed the whole eCommerce game by allowing viewers to shop products directly from the video they are watching.
However, interactive videos offer a lot more creative opportunities than merely buying items. For example, Netflix’s original interactive film Black Mirror: Bandersnatch (2018) took the world by storm when it enabled the viewers to pick their own ending. Similarly, The Jungle Book released an interactive video recently that let people go behind the scenes of how the movie was made.
There are numerous ways businesses can make use of such content and benefit from it. You can add polls, reactions, quizzes, etc., to your pre-recorded or live videos to make them interactive. Irrespective of how you leverage it, interactive videos are undoubtedly the future of digital marketing, and they are here to stay.
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3. Live Videos
Live videos are not a new trend, but even in 2021, they aren’t showing any signs of slowing down. Due to their relatability, accessibility, and convenience, more people today prefer watching a live video than reading a blog. This live video trend has become especially popular on social networking platforms like Facebook and Instagram.
As consumers continue demanding and craving authenticity, live videos give them a rare peek into the lives of popular celebrities, a behind-the-scenes glimpse at famous brands, or a chance to interact with their favorite online personalities. One of the main reasons why live videos are so popular today is their real and authentic nature which helps brands win their audience’s trust and boost their credibility.
Moreover, live videos also offer an easier and cheaper way of hosting events, shows, or gigs and connecting to a much broader audience. Owing to the ongoing global pandemic, the live video trend has spread like wildfire.
4. Personalized Videos
With people getting bombarded with thousands of ads every day, making a video that stands out online could feel almost impossible to do. However, personalized videos are the way to cut through the noise. This type of content includes an individual’s personal details, like their name, age, email, profile photo, etc., to produce content particularly for them.
Personalized videos are an emerging trend that has already proven effective in stimulating engagement and building relationships between consumers and businesses. They are all about making consumers feel valued and cared for. Since they are personal and specific in nature, they are highly shareable, making them an extremely engaging, interactive, and effective form of content.
From children to adults, animation videos are a type of content that never gets old and connects with everyone. With a wide range of animation styles and techniques emerging, animation videos are expected to gain even more momentum in 2021 as people continue to have limitations on face-to-face contact. Fluid animation and motion collage are expected to become major video trends this year.
Animation videos are one of the best ways to catch the attention of your audience as they are unique, imaginative, and fun to watch. If you want to stand out from the crowd, you can leverage this useful tool. In case you don’t have an in-house team for this, you can always hire a professional animation video maker to do the work for you.
6. Searchable Videos
Searchable videos are yet another form of content expected to be a big video marketing trend in 2021. Considering the number of businesses producing high-quality videos every day and how search engine algorithms are becoming more complex and smarter, it is crucial to make sure that your video content is optimized for SEO.
Videos are in high demand today because they have something to offer for everyone and are the most accessible type of content online. While search engines have always favored textual content as it is easier for the algorithm to understand and index, with advanced AI technology that’s changing now.
Videos are now being featured in SERPs, and hence, it has become essential to optimize your video content for search to make sure it reaches the right audience. Remember, the more information you provide, the easier it will be for your target audience to find it online.
Here are a few tips to make sure your video is searchable and optimized for SEO
- Include your target keyword(s) in your video file name, title, and description.
- Use relevant tags, popular keywords, and keywords related to your video topic.
- Add closed captions and subtitles.
- Make original thumbnail images.
Wrapping It Up
There you have it – the top 6 video trends for 2021! With the rising competition across all industries and niches, it has become more crucial than ever to distinguish yourself from others. Videos are one of the most engaging forms of content that you can take advantage of to boost your reach and connect with your target audience better. Insights into these top 6 emerging trends will help you get ahead of your competitors and maximize your ROI. However, you should hire a professional video production company for the best results and let the experts do their work for you!