Videos are one of the most popular trends in digital marketing today that have proven effective in building trust and engaging your audience. More and more brands have started leveraging this tool to not only help their businesses survive but thrive in this digital era. According to a recent study, more than 80% of businesses are utilizing videos as a primary marketing tool, and more than half of the users worldwide watch videos online every day. Now that’s a vast audience we are looking at here. So clearly, every organization would want to be part of this growing video trend and leverage it to grow their business.
If you don’t have an in-house video production team, you can always hire a production house to get your job done. However, merely publishing videos online won’t yield any results. Besides optimizing your content for SEO and promoting it across various platforms, there are few more things you can do to expand its reach.
If videos are part of your overall digital marketing strategy, then video subtitles are a must-have for you. By simply adding captions to your videos, you can target them for a much broader audience. And that’s what this blog is all about. Want to know how you can incorporate subtitles into your video content? It’s not really that tough, especially when you have all the help you need. In this blog, we will walk you through each step and help you create custom SRT files for your videos.
What Are SRT Files and Why Are They Important?
SRT files are nothing but plain files of text, containing some information about the subtitles. It includes information, such as the start and stop times, for example, which defines the duration for which a subtitle text will be displayed in the video. All you need to do is create a custom SRT file, upload the file to your video, and you’ll be all set to go.
Now, you must be wondering why these SRT files are so important? Well, firstly, not every viewer will speak the same language. And therefore, adding subtitles to your videos will help people understand your content better and faster.
Secondly, according to reports, users watch 85% of Facebook videos on the platform without any sound. And that’s the case for all social networking sites. So clearly, most people prefer watching videos with no sound, but how will they understand the content? That’s where subtitles come into play. They help make your content easily understandable for all viewers regardless of whether they keep the video muted or not.
Ways to Create Custom SRT Files for Your Videos
Now that you know what SRT files are and how essential they are for your videos, this brings us to our next topic – ways to create custom SRT files for your videos. Well, buckle up, and let’s get started, shall we?
1. Use Editor for Formatting
One of the best and easiest ways to create custom SRT files for your videos is to use a text editor. We are pretty sure you have one already, but if you don’t, you can install it and get started right away. Notepad is hands down one of the most accessible and easy to use text editors out there. Nevertheless, you can use any other tool if you want.
There are a few things you have to bear in mind while using an SRT file editor. First things first, make sure your text format is properly made. You have to provide all important details including, the subtitle section, subtitle time, subtitles, and more. Double-check your entire layout to make sure there are no errors for the best results. Once you are done, convert it to text, and there you have it – your custom SRT file is ready!
2. Video Creator in YouTube
Did you know the video-sharing giant YouTube has a video creator? When it comes to creating custom SRT files, this is one of the simplest and easiest ways to get some great results. You can use the video creator on YouTube to add subtitles in the CC section. You’ll see a button that says “Add New Subtitles or CC.”
However, you need to ensure that you are choosing the right language. There’s a language preference section too, where you can pick any option as per your wish. With English being one of the most spoken languages in the world, most people choose to add subtitles in English. But you can add your preferred language as per your requirement.
Wrapping It Up
That was all you needed to know about creating custom SRT files for your videos. You can now go ahead and try it out for yourself. Be sure to follow the steps, and we hope this helps. If you still face any issues, you can get in touch with us. Hire the best video production company in Delhi and hop on the video marketing bandwagon!